If you’re a marketer, keeping up with digital marketing trends is essential for your business. It will help you remain competitive, expand, and maintain customer loyalty. These trends will continue to shape the way we do business in the coming years. As technology continues to take over our lives, we must prepare ourselves for the changes in digital marketing. Here are the top trends you should watch out for in 2022.
One of the fastest-growing digital marketing trends is interactive content. People are increasingly using chatbots and instant messaging to communicate with brands. This form of social media makes it easier to get personalized help from companies, and customers appreciate instant responses to questions. As a result, interactive content is a key part of today’s digital marketing strategy.
In addition to interactive content, another emerging trend in digital marketing is gamification. This method of marketing incorporates game features into websites in order to improve customer loyalty, brand awareness, and sales. Incorporated into products, such as the McDonald’s Monopoly game, gamification has proven to be an effective way to drive e-commerce sales.
Another trend that has caught on recently is the rise of voice technology. With 1 billion voice searches made each month, it’s not only important to make use of this technology, but to make sure your brand’s voice is heard. Voice-controlled purchases have become a popular trend in digital marketing and Walmart and Google have partnered up to offer Walmart Voice Order functionality, allowing customers to shop with Alexa-enabled devices. Amazon has also incorporated voice commerce into their popular AmazonFresh service.
Adaptive technologies are vital to the success of any marketing strategy. For example, predictive analytics is a powerful tool that can predict the future. As a result, predictive analytics has become more advanced across many industries. Some applications include advanced lead scoring, customer segmentation, and personalization. Another technology called Augmented Analytics uses machine learning and Natural Language Processing to automate data preparation and sharing.
Another digital marketing trend that’s worth keeping an eye on is personalized messaging. This new technique allows brands to target specific audiences based on their profile data. Moreover, it generates a higher ROI than other types of marketing. It’s also becoming increasingly prevalent through the use of social media and chatbots.
Using geo-fencing can also be an effective way to target consumers based on location. Users can be positioned within a specific area, such as within a mile of a restaurant. This allows marketers to target these consumers in real time. With these tools, marketers can improve their customer base by increasing customer retention and boosting brand awareness.
While most consumers still prefer physical stores, digitalization is forcing brands to change their marketing strategies to ensure that consumers will continue to buy their products. Moreover, digitalization is creating a more engaging experience for consumers. In addition to this, VR and AR technologies will bring the shopping experience into the home and improve online shopping. Already, companies like Ikea have launched an augmented reality app that lets people virtually try on clothing.