Most people would agree that in the current era, social media plays an integral part in everyday life. This applies to both individual users and profiles, along with the social media presence cultivated by major, multi-national corporations.
For the individual, social media is a great way to keep your friends updated on things happening in your life and to stay updated on your friends’ lives too. It’s a great way to find new restaurants, explore events in your location, and generally communicate with those around you.
For companies and businesses, social media plays a much more important role in marketing and general success. In fact, many business growth experts might argue that in the modern digital, a business would be doing itself a disservice by not creating a social media account.
Social media marketing, however, is just a stone in the pond of the much larger digital marketing sphere. It is possibly the most important to connect with younger audiences and attract larger pools of customers, but it is not the only way to do digital marketing.
Let’s take a look at a few other forms of digital marketing:
SEO and Content Marketing
For anyone who has been around the digital marketing industry for a while, the abbreviation SEO will make a lot of sense. For those who have no digital marketing experience, SEO may seem like a foreign concept.
In the simplest of terms, SEO, or search engine optimisation, involves the creation of online content, and the optimisation of said content to reach the top of the Google search algorithms. In other words, when a user searches for a topic on Google, you want your content to be the first to pop up after the search query.
SEO optimisation tactics coupled with the creation of effective and educational content have proven to be one of the most effective digital marketing strategies around. Many companies now include a blog on their website, in order to market their products through Google searches.
There are many different ways to properly harness the power of SEO marketing including link building, keyword analysis and research, and much more.
To anyone who has grown up in the 2010s and onwards, the word email may sound extremely outdated. Many of the newer generations don’t have email addresses because social media is by far the easiest way to communicate.
However, one cannot underestimate just how many people, worldwide, still make use of email addresses today. This makes email marketing one of the best ways to target extremely wide pools of potential customers and leads.
But how does one do email marketing? Well, there are various email marketing strategies and tips that have proven effective at reaching and converting a target audience. Professional email marketers understand that personalising emails, creating a sense of urgency, and creating compelling campaigns can help bring a lot of people on board.
Social Media Marketing
And now, finally, we move on to social media marketing. This form of digital marketing, as described above, might be the most effective option for new startups. This is because of the sheer number of people who make use of social media apps each and every day.
One of the reasons that social media marketing has proven so effective for so many businesses is the fact that all social media platforms, including Instagram, X, TikTok, and Facebook have personalised algorithms.
What this means is that each user that has signed up to one of these platforms has their behaviour analysed by artificial intelligence technologies. These AI technologies understand what each user wants to see on their feeds and will market them content accordingly. This sort of technology is also used in other sectors to track behaviour. For example, it could be used at sites like Grand Rush casino online to see which games players prefer, or on ecommerce sites to see which products customers navigate to first.
This means that when your company decides to embark on a social media marketing campaign your content will automatically target users that could become potential clients. This makes social media marketing one of the strongest targeted digital marketing strategies available.
How Will Social Media Marketing Benefit Your Business?
The first, and most obvious benefit of implementing a strong social media marketing campaign is the fact that your company will increase brand awareness. This is the main goal of any marketing campaign, and as explained above, social media is a great way to achieve increased awareness.
One of the most underrated factors about social media marketing is just how cost-effective it is. In fact, one can create a compelling and successful social media marketing campaign with barely any investment.
Social media is completely free to use. As long as you understand the algorithms and understand how to get your content to go viral amongst your target audience, your campaign will be successful.
This is a major shift from the marketing ventures of old where businesses had to pay exorbitant amounts of money to hire out billboards and purchase television advertising time.
The last major benefit of social media marketing is the fact that your business can provide customers with high levels of customer support, right through your online marketing channels.
Customers can voice their opinions about products and services in a public manner by leaving comments. Positive customer comments can help build brand trust and convince potential customers to become paying customers.
Clients can also directly communicate with your brand and your company through direct messaging available on every social media platform.
The Bottom Line
Social media marketing is clearly one of the most effective forms of digital advertising. It would be extremely prudent and cost-effective for brand-new startups to harness the power of social media to expand their client base and reach new audiences.
This is because social media has clearly become an intrinsic part of the human experience. Most people don’t go a day without checking their social media applications. Why not make your company be the first thing they see when they next log in?
Keep your business goals in mind when creating a comprehensive and compelling social media marketing campaign!