Sales Strategies for Sustainability-Focused Products: How to Sell with Purpose and Profit
Selling a green product can feel like a paradox. You're offering something genuinely good for the planet, but the market...
Cara Woods
Crisis management for climate-related business disruptions
Let's be honest. The weather isn't just small talk anymore. It's a boardroom agenda item. From a hurricane grounding your...
Circular Economy Principles: The Blueprint for a Truly Sustainable Business
For decades, the business world has operated on a linear model: take, make, dispose. We extract resources, transform them into...
Sustainable Marketing: Beyond the Green Hype
Let's be honest. We've all seen it. A company slaps a green leaf on its packaging, talks about "saving the...
Hyper-personalization Strategies: Using AI and First-Party Data to Actually Connect
Personalization isn't about putting a customer's first name in an email anymore. Let's be honest, we all see through that....
Remote-first Team Building Strategies for Early-Stage Startups
Building a company from scratch is hard. Building one where your team is scattered across timezones? That’s a whole different...
Beyond the Buzzword: Building Truly Neurodiversity-Inclusive Hiring in Startups
The startup world thrives on disruption. On seeing things differently. Yet, when it comes to hiring, many founders fall back...
Digital Nomad Entrepreneurship: Building Your Business Anywhere
The dream is intoxicating. Running your own business from a beach in Bali, a café in Lisbon, or a co-living...
Beyond the Hype: How Blockchain is Finally Untangling Supply Chain Chaos
You know that feeling. You buy a beautiful, handcrafted rug, and the tag says "Made in Morocco." But how can...
Sales Strategies for Web3 and Blockchain Companies: Moving Beyond the Whitepaper
Let's be honest. The old sales playbook feels a bit... rusty in the world of Web3. You can't just cold-call...