Beyond Points and Badges: Applying Game Design to Non-Sales Engagement
Let’s be honest. When you hear “gamification at work,” you probably picture a sales leaderboard. A digital scoreboard flashing names,...
Cara Woods
Integrating Neurodiverse Talent into Traditional Management Structures: A Practical Guide
Let's be honest. The traditional workplace was built on a single, narrow blueprint of how to think, communicate, and be...
Beyond Guesswork: How Neuromarketing Optimizes Subscription Models for the Brain
Let's be honest. Running a subscription business can feel like a high-stakes game of psychological chess. You're not just selling...
Sustainability Marketing: How to Communicate Tangible Impact (Without the Greenwashing)
Let's be honest. Sustainability marketing has a bit of an image problem. For years, consumers have been bombarded with vague...
Bootstrapping Your Hardware Startup: How 3D Printing Turns Ideas Into Inventory
Let's be honest. The classic image of a hardware startup is... well, it's a bit of a fantasy. You know...
Digital Twin Technology: Your Business’s Secret Weapon for Optimization
Imagine having a perfect, living copy of your entire factory. Or your supply chain. Or even a single, critical machine....
Digital Nomad Entrepreneurship: Building a Business Without Borders
The dream is intoxicating. Trading a static desk for a beachside cafe in Bali, a mountain retreat in Georgia, or...
Sales Compensation Models for Hybrid Work Environments: A Practical Guide
The old playbook is, well, outdated. The 9-to-5, all-hands-on-deck in the office sales floor has been replaced by a fluid,...
Sales Strategies for Sustainability-Focused Products: How to Sell with Purpose and Profit
Selling a green product can feel like a paradox. You're offering something genuinely good for the planet, but the market...
Crisis management for climate-related business disruptions
Let's be honest. The weather isn't just small talk anymore. It's a boardroom agenda item. From a hurricane grounding your...