Marketing has been around for as long as people have had something to sell. It has evolved and adapted with consumers over the thousands of years. In the 1950s, television ad revenue surpasses magazine ad revenue, while radio ad revenue decreases by 9%. With the availability of more media, companies were forced to focus on what their customers wanted. Telemarketing and market research became industry standard techniques. In the 1950s, more than half of U.S. households listened to the radio.
The selling era was marked by the emergence of mass production, a time when businesses wanted to move goods quickly and cheaply. As a result, marketing was developed to move the goods along. In the 1920s, salesmen were aggressively pursued by businesses and talked consumers into purchasing things they did not need. After the Great Depression, the concept of market research allowed companies to sell what consumers wanted. The product era was characterized by three major trends:
Marketing thought is one of the most important subfields of historical research. There are six articles dealing with the subject. In the article, “The Marketing Revolution,” by Michael Enright, the author describes three historical perspectives on marketing. He engages with the work of Bartels, while also addressing the contributions of George Burton Hotchkiss’ 1938 book, “The Marketing Revolution.”
Market research also played a major role in the development of pay-per-click advertising in the early 2000s. Google AdWords allowed ads to appear on websites, drawing consumers to the advertiser’s site. However, in 2003, spam became so widespread that Congress passed a law restricting unsolicited emails. In 2004, the National Do Not Call Registry was established, demonstrating the pervasiveness of telemarketing. At the time, few marketers were using these methods effectively, but data analysis revealed that the new technologies could be applied in a more efficient way.
Before the 1950s, several faculty members of the school received national recognition. These people included Delbert J. Duncan and Ira D. Anderson, who were recognized for their work in retailing and business marketing research. In addition, Lyndon O. Brown and Lloyd D. Herrold, who was elected as the first president of the American Marketing Association, refined these concepts and further popularized them. This is a brief overview of some of the most important milestones in marketing history.
The introduction of the Internet in the 1990s has also changed the face of marketing. The Internet’s explosion in popularity is behind television, but the internet wave continues to grow. In fact, in the early 1990s, a Phoenix law firm began advertising its law practice on thousands of newsgroups, which is believed to be the first large-scale commercial spam. The Internet is also expanding in importance as a viable means of commerce. By the early 2000s, the internet has been a huge driver of marketing history.